Remember those commercials? How cigarettes got connected to cowboys I’ll never know. But the brand made an impact. If you were around for any of the second half of the last century you remember the Marlboro man was portrayed as a rugged, manly man.
Driving along the highway I saw the spitting image of the traditional Marlboro man. Cowboy hat, on a horse, riding the range, in a pack of a dozen or more horses, it created the scene epitomizing the stereotypical archetype.
Then something changed.
Riding in the hot sun, the Marlboro man did something I never saw in the commercials. He put up an umbrella.
Sure it’s hot. He’s only human. You and would likely do the same. But he’s the Marlboro man. It shattered the whole image.
He had a parasol.
I’ll bet Ben Cartwright never used a parasol.